PROJECT OVERVIEW and TEAM
PROJECT SUMMARY
ORGANISATIONAL SETUP
Team
PROJECT SUMMARY
Bee Smart: Financial Literacy is a groundbreaking financial literacy programme designed for Key Stage 2 (KS2) children, aged 7–9, to inspire a new generation of financially confident individuals.
Centred around interactive storytelling, gamified lessons, grounded in real-life scenarios, Bee Smart teaches essential money management skills in a way that’s fun, engaging, and memorable.
By introducing concepts like saving, budgeting, and making smart financial decisions early, Bee Smart equips children with lifelong tools to navigate the world of money with confidence and curiosity.
Mission of Bee Smart
To transform the way young learners approach financial literacy by creating relatable, interactive,
and inclusive resources that bridge critical gaps in traditional education.
Our goal is to ensure every child, regardless of their background, has access to the knowledge and skills they need to build a secure financial future.
Bee Smart aims to be the programme every adult wishes they had as a child.
DELIVERABLES (View Operations Plan in the Business Plan Page)
1
45-Minute Mixed-Media Film:
A captivating blend of animation and live-action designed to educate and inspire young learners, delivering key financial literacy concepts in an engaging format.
2
Engaging 3-Minute Animated Scenarios
Short, thematic animations that reinforce core financial literacy lessons through relatable storytelling, keeping young audiences entertained and informed.
3
Customised Interactive Workbooks
Age-appropriate workbooks featuring hands-on activities, games, and exercises that directly complement the 45-minute film, reinforcing key concepts and enhancing learning outcomes.
4
Educator and Parent Support Materials
Lesson guides provide clear instructions for facilitating discussions and maximising learning outcomes, while resource kits include templates, activity prompts, and tools to extend engagement beyond the classroom. The flexible, scalable framework adapts to new themes and age groups, ensuring long-term impact.
5
Targeted High-Quality Marketing Assets
A strategic launch plan featuring professional promotional videos, engaging social media campaigns, and ready-to-use print materials to maximise outreach and visibility.
6
Interactive Learning Website
A dynamic website featuring educational games, activities, and interactive tools designed to reinforce lessons and keep learners engaged over time, fostering ongoing interest in financial literacy.
WATCH
FINANCIALS BRIEF OVERVIEW (Visit Financials Page)
10,000
UK Students to Benefit
£38
Year 1 Cost per Student
Year 2 Costs Projected to Reduce to £20 per Student
| CATEGORY COSTS (GBP) | COST PER STUDENT (GBP) | |
|---|---|---|
| EDUCATIONAL RESOURCES | 190,839.40 | 22.20 |
| MARKETING | 54,420.00 | 5.24 |
| MANAGEMENT | 86,410.00 | 4.50 |
| ONLINE PLATFORM | 43,400.00 | 4.42 |
| LOGISTICS | 8,000.00 | 0.80 |
| TOTAL | 383,069.40 | 37.16 |
BREAKDOWN
ORGANISATIONAL SETUP
Small Steps to Big Ideas CIC is a Community Interest Company with a vision to empower children and underserved communities by addressing the critical skills and knowledge often overlooked in mainstream education.
From financial literacy to environmental awareness and creative entrepreneurship, we are committed to creating innovative, impactful programmes that inspire and uplift.
Mission of Small Steps to Big Ideas
Empowering Young Minds with the Lessons We Wish We’d Learned
To build a future where every child and young adult feels confident and equipped to face life’s challenges through education that sparks curiosity and fosters resilience.
Our mission is to fill the gaps in conventional curricula by offering practical, engaging learning experiences that tackle real-world issues head-on, focusing on inclusivity, empowerment, and sustainable community impact.
MEET THE TEAM
At SSTBI we’re a passionate team of award-winning artists, writers, and professionals with experience across animation, media, education, charity, and finance, dedicated to creating engaging and meaningful financial literacy programmes.
Jaskaran Singh Kohli
Operations Manager, Founder
An accomplished animation and executive producer, Jaskaran has collaborated with industry leaders such as Moonbug, Disney+ and BBC. With extensive experience working on educational projects and TV series blending education and entertainment, he serves as the operational lead for Bee Smart, overseeing the delivery of engaging financial literacy programmes for young learners.
Ben Barter
Creative Director, Founder
A world-class illustrator and animator, Ben has collaborated with industry giants such as Disney, Warner Bros, BBC, and Wimbledon.
Co-founder of Spirit Bridge Studio, he mentors emerging talent and supports creative growth through partnerships with Coventry University. An ambassador for Birmingham Children’s Hospital, Ben combines his animation expertise with a commitment to giving back to the community.
Charise Sowells
Head of Story
An accomplished writer, Charise has worked on Cocomelon, Nickelodeon, and Moonbug Entertainment, crafting scripts, characters, and storylines. With experience at Walt Disney Imagineering, she excels in storytelling and creating engaging narratives for young audiences.
Jen Wakefield
Curriculum & Content Lead
A BAFTA-nominated writer and experienced educator, Jen has created content for Horrible Histories and Get Set Galactic. Formerly a KS1 and KS2 teacher and Educational Content Lead for The Economist Educational Foundation, she blends storytelling with impactful, curriculum-aligned learning.
Magenta Muraca
Art Director
Art and Animation Director with credits including DreamWorks, Disney, and Ravensburger Magenta, specialises in storytelling through captivating visuals. As an educator at La Galería Roja, they teach practical skills in character design and visual development, inspiring next-gen creators with a focus on industry relevance.
DONATIONS AND SPONSORS
Visit the Donations and Sponsors page to support Bee Smart’s mission and vision.
